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1920 - Adolph Dassler, a Herzogenaurach-born shoemaker, produces his first sports shoe designed for training.

1925 - Dassler begins manufacturing soccer boots. 30-50 pairs of shoes are being produced daily.

1925 - Leather soccer shoes with nailed studs and track shoes with hand-forged spikes are produced for the first time in the Dassler factory.

1928 - Dassler purchases his production building in Herzogenaurach. 100 pairs of shoes are produced daily.

Late 1920s - Dassler begins producing soccer balls.

1929 - Dassler fills his substantial order of 10,000 pairs of shoes.

1930 - Dassler introduces soccer shoes with nail-stripe trim.

1931 - The first tennis-specific shoe earns one of the more than 700 patents awarded to Adi Dassler.

1935 - 400 pairs of shoes are being produced daily.

1937 - Dassler now produces shoes for eleven sports. 800 pairs of shoes are produced daily.

1946 - Dassler produces sports shoes made of sailcloth from military tents and rubber from leftover American fuel tanks after World War II.

1940's - Dassler introduces arch support lacing and an early type of speed lacing.

1948 - adidas develops the first indoor track shoe.

1949 - adidas produces the first soccer shoes with molded rubber studs.

1950 - adidas produces the first "Samba" soccer shoe, made for better traction on ice, snow and hard frozen ground.

1953 - adidas produces the first track shoes with changeable spikes.

1953 - adidas produces the first sports bag.

1954 - adidas begins producing soccer boots with screw-in studs, helping Germany win the World Soccer Championships in Switzerland. The screw-in studs enable the game to be played under vastly different conditions without slipping.

1954 - 2,000 pairs of shoes are produced daily.

1956 - adidas develops nylon soles for soccer shoes.

1957 - adidas produces the first track shoe with nylon half-soles.

1960 - adidas develops a rubber toe protector and rubber foxing for the training shoe.

1963 - adidas introduces nylon half-soles with molded in-thread inserts.

1964 - adidas introduces outsoles with bending zones, which provide flexibility.

1964 - adidas produces a track shoe weighing only 96 grams, the lightest track shoe in the world at that time.

1967 - adidas develops heel padding to protect the Achilles tendon.

1967 - The first adidas tracksuit is produced.

1968 - adidas introduces injection-molded, multi-studded, polyurethane soles.

1968 - "Achille," the first real jogging shoe, is launched on the market.

1968 - adidas introduces the "adilette" health sandal.

1972 - adidas introduces rain soles.

1973 - adidas introduces the plastic Ghilly lacing system.

1973 - adidas introduces "adicourt" sole for indoor tennis surfaces.

1974 - adidas begins tennis racket production.

1974 - adidas introduces its first leisure shoe.

1975 - adidas introduces the "adistar 2000," the first track shoe for synthetic track surfaces.

1976 - adidas introduces the first cross-country ski binding.

1976 - adidas introduces "TRX" jogging shoes.

1977 - For the first time a soccer shoe is developed with a dual-density sole material. The "Copa Mundial," the world's largest selling soccer shoe ever, is launched.

1979 - adidas introduces shock-absorbing elements for sports shoes.

1979 - adidas introduces outsoles with beveled studs.

1982 - adidas develops soccer shoe sole materials in three different degrees of hardness.

1985 - adidas introduces the "APS," the first running shoe with an adjustable shock absorption system.

1986 - adidas introduces the first soccer shoe with bayonet fastening and ceramic screw-in studs.

1988 - adidas introduces the Torsion system, which allows for multi-directional flexibility. It was designed to give the midfoot support during twisting and flexing motions, and proves to be revolutionary in the sports shoe market.

1991 - Launch of the Equipment Line: a new, performance-oriented and functional, shoe and textile line.

1993 - adidas launches "Tubular Technology," the first shoe with total customization possibilities.

1994 - Predator technology for soccer footwear results in more powerful, accurate shots.

1995 - Traxion Technology combines the grip of screw-ins with the comfort of molded cleats.

1995 - adidas introduces "Point of Deflection System" technology for running shoes. This outsole technology provides improved shock absorption and stability by deflecting and dispersing pressure at the point of impact.

1996 - adidas introduces "Feet You Wear," a concept which provides extra stability by copying the design of the human foot.

1999 - adidas introduces Teflon-coated fabric for swimwear to reduce drag and save time.

1999 - adidas introduces the Clima-concept, an exclusive functional fabric concept that optimizes the microclimate for athlete performance. The clima family consists of ClimaLite, ClimaWarm and ClimaShell for breathability, moisture management and weather protection for active sports.




Home \\\ adidas News \\\ Affiliates \\\ Athletic Timeline \\\ Building on a Rich Heritage \\\ Corporate Overview \\\ Corporate Timeline \\\ Creation of a Product \\\ Dassler Legacy \\\ Environmental Protocols \\\ Retail \\\ Salomon Timeline \\\ Social Responsibility \\\ Technology Timeline



Equipment: Footwear \\\ Feet You Wear \\\ adiPRENE & adiPRENE+ \\\ Torsion System \\\ Traxion \\\ adiFIT \\\ Predator \\\ adiWEAR/adiTUFF \\\ adiDRY \\\ Equipment: Apparel \\\ Clima



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