Clear, simple and functional. That is the result of the
Co-operation between adidas and Audi: " The Kobe ".

For the new adidas shoe a unique strategy was developed. adidas hired the Design team of the Audi TT for the development of a shoe, which should be based on the same philosophy as the development of their auto.

Audi makes use of an entirely special method: Their designers model the auto first in sound. A form is made to see how the product will look before a prototype is developed.
At the beginning of the collaboration between adidas and Audi Design, they viewed the things that both products should have in common.

The three conspicuous characteristics of the Audi TT roadster should, again, be found on " The Kobe " continuous lines , a clear surface body and a shock-proof front.