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Feet You Wear™
WHAT IS
FEET YOU WEAR™?
The concept draws its inspiration from the foot.
Feet you wear™ is the highest level of performance footwear. Capitalizing on the foot's own energy efficiency, Feet You Wear™ gives the foot only what it needs for traction and cushioning. The foot is closer to the ground for a quicker reaction. Better ground feel and flexibility enhance performance without sacrificing the foot's natural ability.
Constant elements in the design of all Feet you Wear™ shoes are:
FOOT REQUIREMENTS
The foot needs to move naturally for optimum performance. It needs to be closer to the ground for better surface feel and a quicker rebound. It needs traction, stability, and cushioning. Movement that's unrestricted by a shoe. To be able to adapt to new positions without strain or ankle rollover.
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TECHNICAL
ESSENTIALS SPRING 1999 
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ANATOMICAL FIT/
FEET YOU WEAR™ LAST |
CONTOURED OUTSOLE/
MIDSOLE DESIGN |
DYNAMIC STABILITY TRIANGLE |
| LINEAR SPORTS (E.G. RUNNING, WALKING, ETC.) | The design and structure of all outsole, midsole and upper elements (including the specific Feet you Wear™ last) are designed to meet all fit and performacnce needs of the foot. Foot and shoe work as a closer union. New innovations such as the Fit Wedge™ (launched in Equipment Tyranny) further improve the synergy between foot and shoe. | Radius borders on the lateral midsole/outsole and a straighter edge on the medial side ensure an efficient footstrike. The radius borders on the lateral midsole/outsole enable a proper impact-to-midstance phase footstrike. The straighter edge on the medial side controls unwanted excessive pronation. | The medial aspect of the heel, 5th and 1st metatarsal head form this triangle which is based on the most dynamic areas of the footstrike in linear sports from impact (heel) to deflection (5th metatarsal head) to propulsion (1st matatarsal head). Helps for better motion control in lenear sports. |
| LATERAL SPORTS (E.G. TENNIS, BASKETBALL, INDOOR, ETC.) | The design and structure of all outsole, midsole and upper elements (including the specific Feet You Wear™ last) are designed to meet all fit and performance needs of the foot. Foot and shoe work as a closer union (e.g. 2nd skin effect) to enable the athlete to perform court specific lateral movements more quickly and with more stability. | Low profile contoured midsole/outsole construction featuring flat outsoles, rounded edges and various design patterns to match specific requirements on various surfaces. It helps for better agility and more stability. | The base and head of the 5th metatarsal bone and the 1st metatarsal head form the dynamic stability triangle for court sports. Their positioning reflects the impact and landing zones in court sports and helps for better motion control in quick lateral movements. |
| SOCCER | The design and structure of the outsole and upper elements used in soccer (including the specific Feet You Wear™ last) are designed to meet all fit and performance needs of the foot. Foot and shoe work as a closer union (e.g. 2nd skin effect). Innovations such as the contoured footbed and the asymmetrical loop lacing system help to achieve this goal. | The contoured insole board and outsole reflect the anatomical needs and allow the sole of the foot to take its natural shape. It also increases stability due to more natural motions with less risk of lateral ankle sprains. | In soccer it is reflected in the LIGA version of the Feet You Wear™ ousole where an additional TRAXION™ element also supports the base of the 5th metatarsal bone. It distributes and reduces the stud pressure better on firm ground. |
KEY SELLING POINT
Feet You Wear™ shoes allow the foot to act naturally while enhancing the athlete's performance. Together, foot and shoe perform with more efficiency, stability and faster reaction time.